Every client, prospect, friend, and acquaintance should be 100% clear on what you can help them with and how to refer you. Hence, the services menu. The idea is simple: commit your services to writing, keep the design fresh, and distribute like crazy. Our services menu includes not only buyer and seller services but also relocation, investment property, homestead exemption, and protesting property taxes. Costs can be kept low by printing them at home on nice cardstock.
So who gets one? Everyone! Enclose your menu with your personal notes, your next mailing, or hand them out with your business cards. We kept our menu small enough to fit in an envelope with our thank-you notes, included our contact information, and dedicated to back to the best ways to refer us business (entitled “Spreading the Word”).