Need a professional look on a low budget? We recently helped an agent create his own branded look. With no training in graphic design, we simply used Microsoft Publisher to create these three possible “logos”. The secret was simply finding the right font and playing with the placement. Once Andrew selected his favorite (the first one) he could now use this look and his company’s colors to brand everything including his own fax cover sheet, email signature, letterhead, direct mail, business cards, buyer and seller handouts, etc. Having consistent branding through out gives a professional feel, and in this case, didn’t cost anything.
